The Potlatch Club
Client
The Potlatch Club
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Sector
Hospitality
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Once one of the most exclusive hotels in The Bahamas, The Potlatch Club had fallen into disrepair before its full renovation in 2024. Ahead of its 2025 re-launch, I was commissioned by Nucleus Digital to help develop the hotel’s branding, website, and printed collateral.
Drawing from the resort’s rich heritage, we revived the phrase “La vita è Bella” - a hallmark of its 1960s heyday. The refreshed identity features a refined version of their original 1960s logo and a soft pastel colour palette inspired by the pink sand beach and turquoise Caribbean lagoon. The resort photography and film was beautifully captured by David Loftus.
