One Tower Bridge Penthouse Launch

For the final release of luxury penthouse apartments at One Tower Bridge, Berkeley Homes commissioned a more refined evolution of the existing brand to appeal to a new audience.

As part of the creative team, I helped shape a streamlined brand system, developing a simplified icon and pattern derived from the original logo. A palette of warm neutrals, paired with understated typography, reflected the interior scheme by Atelier and allowed the photography to take centre stage, conveying the development’s sense of sophistication.