Airport Parking Transformed

Prkd is an app with a mission to transform the airport parking business model. It’s purpose is to help parking operators improve efficiency and profitability by removing every point of friction in the customer journey through features such as driver and shuttle tracking, time-to-terminal updates, parking price comparison, and other added-value services.

As part of the creative team at Nucleus, I helped develop a brand toolkit to support the client’s software developers in UI/UX design. The concept centres on a ‘parking space’ motif framing the logotype, extended into a repeat pattern with a bold orange and yellow palette creating a strong, memorable identity across both B2B and B2C markets.