Crafting a luxury property brand

Alfred Homes is a boutique luxury property developer based in Winchester. I’ve had the opportunity to design and produce marketing materials for many of their developments, with each project culminating in a beautifully crafted, leather or fabric bound coffee table book. Alongside this, I developed their corporate brand advertising campaigns, ensuring a consistent and distinctive visual identity across all platforms.

Alfred Homes has a deep affinity with the natural world, often choosing to replace traditional property photography with striking imagery drawn from nature. This creative approach reinforces their values while setting the brand apart within the luxury property market.